June 26, 2022

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Apple says it’s time your business ran BIMI

Apple will add another obstacle against successful phishing attacks in iOS 16, iPadOS 16, and macOS Ventura, which will show a company’s official logo to help recipients recognize genuine from fake emails.

Brand Indicators for Message Identification

Apple’s forthcoming operating systems will support Brand Indicators for Message Identification (BIMI). This is a specification to enable the use of brand-controlled logos within emails and will be a way to tell recipients that an email genuinely comes from the company concerned. Google has supported BIMI since 2021.

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