Yandex, the fourth-ranked search engine by volume, purportedly employs several ex-Google employees. Yandex tracks many of Google’s ranking factors, identifiable in its code, and competes heavily with Google. Google’s Russian division recently filed for bankruptcy after losing its bank accounts and payment services. Buraks notes that the first factor in Yandex’s list of ranking factors is “PAGE_RANK,” which is seemingly tied to the foundational algorithm created by Google’s co-founders.
As detailed by Buraks (in two threads), Yandex’s engine favors pages that: – Aren’t too old – Have a lot of organic traffic (unique visitors) and less search-driven traffic – Have fewer numbers and slashes in their URL – Have optimized code rather than “hard pessimization,” with a “PR=0” – Are hosted on reliable servers – Happen to be Wikipedia pages or are linked from Wikipedia – Are hosted or linked from higher-level pages on a domain – Have keywords in their URL (up to three)
Read more of this story at Slashdot.
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